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How Manchester United Exploit Their Global Brand Like Nobody Else

BR - The epicentre of where Manchester United plot how to exploit their brand is not at Old Trafford, where the team performs most weeks during the season, but over 200 miles away in an office in London.

It is here on a side street in one of the capital city’s most exclusive areas of Mayfair that United devise how to maximise the club’s name in as many parts of the world as possible.

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