Manchester United manager Sir Alex Ferguson has been underwhelmed by recent World Cups, and believes the Champions League is a far superior tournament.
Despite lower attendances than recent seasons Ferguson doesn’t believe the competition has lost any of it’s magic - unlike the 2010 World Cup, which the Scot compared to a less-than-enjoyable past time.
"Have you seen the last six World Cups? It is better going to the dentist I suppose," he told Press Association Sport.
"It is a natural thing. If you look at the great teams in the European Cup now and think of the Premier League, you are not going to get the same crowd for Arsenal playing a lower team in the league, or the same tension and drama as you would Arsenal against Manchester United.