Adams, who is managing Gabala FC in Azerbaijan, was reportedly reprimanded by colleagues at the club after his reserve team coach, Daryl Willard, had highlighted the treatment of a bear in one of the cafés in the city.
The story was published in The Sun on Tuesday, with Willard quoted describing how the bear had been allowed to starve to death.
Manchester City 2 Newcastle United 1: match report"People cheered and shouted as they watched the starving bear drink from the cola bottle and eat sandwich leftovers they threw," he said. "A few days after it died, there was a new one. They told me they catch a new one up in the mountains."