Last weekend David Beckham was honoured with the lifetime achievement award by the BBC at the Sports Personality of the year event.
When Beckham went up to receive the award in front of hundreds of sporting greats and heroes together with thousands of ordinary members of the public he received one of the loudest, longest and most heart felt standing ovations and receptions I have ever witnessed.
Brand
We all know about Beckham the brand and the work he does away from football and some people like it and others hate it. Many of us know about the fantastic work he does for charity and we have seen him heavily involved in both the successful bid for the 2012 Olympics and the unsuccessful bid for the 2018 World Cup.
Beckham has been a fantastic ambassador for football and for his country and like it or not, he has been a decent role model as a father and husband.
