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Ayre: Europe not vital to Reds

Liverpool's managing director Ian Ayre insists the club does not need European football to break even financially.

Ayre, promoted to be Liverpool's managing director this month, admitted that failure to reach the Champions League or Europa League will hit the club in the pocket but that their commercial success meant they could cope with missing out.

"At the same time a football club like Liverpool is an institution that has been around for many, many years and commercially is significantly ahead of most of its competitors, other than one [Manchester United].

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Sahil2037d ago

Ya, it is not imp financially but it is important to us in many other ways.

GJ232035d ago

Not important financially, but the extra cash is important in getting better players and etc