We may only be a month into the new Premier League season, but there are several clubs who already have their eyes on next May.
While the majority of clubs are targeting a top-half finish, a place in the Europa League or the Champions League and perhaps even the title, a select group of clubs will see finishing 17th as a success.
That is almost always the aim of a club that wins promotion up to the top flight, and in the case of this year's new entrants—Queens Park Rangers, Norwich City and play-off winners Swansea City—that is no different.