Borussia Dortmund have started a "no beer for racists" campaign, with the club's fan department supplying local pubs with a total of one million beermats to be used throughout the city of Dortmund.
The Ruhr city has one of the biggest right-wing political scenes in Germany. Only recently death threats made to several journalists covering the problem were made public, with one journalist attacked in the city centre on Monday.
Borussia Dortmund have also been in the headlines for several far-right incidents, with one fan liaison officer recently being verbally attacked.
BVB have imposed bans on people who have given Nazi salutes and shouted "Sieg Heil" as part of a zero-tolerance policy on far-right elements at the Westfalenstadion.
"Kein Bier für Rassisten" - @Fanabteilung startet neue Initiative #kbfr #noracism #nonazisdo http://t.co/rAHjLm1pXk pic.twitter.com/IWnVZKI5VN
- Borussia Dortmund (@BVB) March 10, 2015
On Tuesday, BVB's fan department kicked off the "No Beer For Racists" campaign, with a statement on the official homepage reading: "Borussia, beer -- and Nazis? It does not fit!"
To accompany the campaign in Dortmund pubs, the club also published a website with "hard facts against dull statements."
"Borussia Dortmund, the fan department and all BVB fans bear responsibility to take a clear stand against xenophobic and inhumane slogans rather than not listening to them," BVB president Reinhard Rauball said. "For tolerance and a colourful BVB, against racism and xenophobia."