Friday 30 July 2010

Five thousand unsold gold-plated Frank Lampard iPods are to be "melted down" following England's dismal World Cup flop

The soccer star teamed up with Dragons' Den firm

Goldgenie to launch the 24-carat iPod Touch, costing up

to £599.


But now bosses are set to salvage the gold from all the remaining iPods, which feature Lampard's laser-etched signature on the back.


Goldgenie, backed by BBC Dragon James Caan, is said to be planning to rebrand them with kids' cartoon character Hello Kitty. A TV source said: "They're melting down all the Frank Lampard iPods.


"It's not exactly melting down - it's a chemical process. But basically Goldgenie are recovering all the gold so they can use it again.

"They thought loads of people would want them during the World Cup but the backlash against England was so bad that they've had to scrap the whole thing."


Chelsea ace Lampard, 32 - dating new GMTV host Christine Bleakley - launched the 64GB gold-plated iPod at Harrods. A spokesman for the star said: "Frank donated all his royalties on the sale of the iPods to the Teenage Cancer Trust. He also made an up-front donation to the charity.


"It's disappointing the iPods have not reached sales targets as Frank wanted to help the TCT for which he's a patron." A Goldgenie spokesman said: "We may have over-ordered due to World Cup hopes, but that's no reflection on Frank's popularity."





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