Sony actually releases great exclusives alongside these marketing deals, in contrast to Microsoft last gen, who would use the deals as a crutch to avoid investing in first party IP.

Playing fire with fire. Third parties want also the biggest market. Sony learn a lot from last gen.

So they are destroying them in marketing deal's when Xbox it self stated that they would not be making anymore big 3rd party deals. .

It's like surrendering yet authorities are they captured you . Lol sad

Yup, they turned it up to 11.

Wait Sony have the marketing deal for FIFA 18? I wonder if playstation players finally get access to legends?

For marketing deals Sony do seem very aggressive with it and good for them. However, I don't agree with exclusive content. As I mentioned about the FIFA legends. For the past 4-5 years Microsoft have had the marketing deal for FIFA. Meaning legends in Ultimate Team has been exclusive to XB1 and 360. If this partnership is true then for one I do hope PlayStation fans finally get access to them. But at the same time. I hope Xbox fans still have access to them.

I love headlines that start with a false premise. Other consoles did this long before xbox, Sony did these kinds of deals on ps1. it's their prerogative, personally i dont care for these deals since these types of deals don't help the consumer but can potentially help the companies.

Nope. Scorpio won. Please exit the stage.

This would be awesome if there was not such thing as the internet.

There will be articles and videos everywhere showing how Project Scorpio is better.

Digital Foundry will be doing their comparison videos and that is all people are going to be talking about.

I guess I am supposed to buy the Playstation version over the much better Project Scorpio version because PS4 is pictured in the ads?

LMAO

Its damage control at its finest.

"Their own game"??? Like Far Cry 5 on PS4 having FREE exclusive content for PS4 players, when have Microsoft ever done a marketing deal where they gave something free to their customers the deal was supposedly for?
A perfect example was exclusive DLC on 360 for Tomb Raider Underworld (apparently that franchises home is on Xbox lol yet you can't even play the first 6 games of that franchise on that family of console) but it was exclusive DLC you had to pay a tenner each for.

Microsoft only have themselves to blame with the tactics they used last gen. I'm sure Sony wouldn't have even considered doing it if Msoft hadn't been so heavy handed with it last gen.

Wait. Am I the only one who can't get past the fact that the headline has a huge grammatical error?? "Sony are destroying..." ??? WTF? I are mad that this author can't write, especially the headline of an article. Everything after that is irrelevant.

Sheesh

Still rather play everything on Xbox.

Realistically speaking tho Xbox exclusives have much longer legs. Halo, Gears, Titanfall, Forza Horizon are heavily played still to this day.. on top of multiplats.

Ive ran through my ps4 exclusives.. horizon done. Nioh...done...Nier done. No reason to even play them again and thats that. So the people above with that weak ass argument take a seat. Congratulations we played some awesome single player games.

Marketing deals are a retarded attempt to have a fake upper hand. It's just simply salting the wound and kicking Microsoft while they're down that sony is taking that advantage away because they don't need it.

Now we brag about marketing rights and bash other consoles for not doing it.

Oh dear... Every true gamer should shake his head for something that stupid. No matter the system you play on.

As a gamer it's always fun to see the damage control by either side. Xbox f up in the beginning was crazy but Phil has put in work to get it going in a great direction. Marketing rights really the old ms started that ish and I hated it back then. The only thing I love about my PS4 is finally they gave me an exclusive to dust it off in horizon zero and uncharted. As far as the Xbox I have been loving all the exclusives fanboys hate on but never played Quantum break, recore, ryse , horizon, dead rising , sunset overdrive to name a few. E3 will be great

@Epicbuffet. ... I'm an Xbox guy and I know that's a bogus statement.

Can someone please explain how this is beating Microsoft "at their own games" if Sony was doing this before Xbox was even a thing?

People seem to be forgetting that Sony themselves are the ones who started this earlier with PS1 & PS2. Hell you can even say Nintendo did that even earlier with NES & SNES.

If you can't best 'em, join 'em... then beat 'em.

Microsoft are to blame for starting it and being finished in it.

lol this guy guy sounds like a drama queen. Destroying lol

games are the #1 reason. I mean exclusives

Even with marketing deals, MS will show these games on their stage this e3...I have reports from sources that MS paid hefty amount of money just to show Scorpio version running at E3... Expect COD and Battlefront at E3 at MS PC.

Even Bungie said they will talk about Scorpio version in detail at e3 once NDA is over..

GTA San Andreas PS2 marketing deal says hi!

closer and closer to e3 we gonna see more and more of these more xbox downplay topics

Xbox Scorpio is really scaring some people

I really don't get the article...1+1=2...like it or not Project Scorpio is around 50% better than sony's best console which is ps4pro. which make the games look better and play better on Project scorpio.

Sony could market games all day but in the end of the day facts and numbers tell us that it will look and play better on socrpio.

project scorpio will play most if not all games on 4k native with better frame rate...and Better resolution mean we will have better version better textures better shadows of the game...also lets all not forget what sony's president Shuhei Yoshida said in 2013 "Better resolution allow you to be more precise and a better gamer" =)

so let Sony market each and multiplat as much as they won't that won't change the facts that it will plays better on scorpio.

Best 3rd party and the best exclusives, MS just can't compete with Sony!

I am getting FC5 on Scorpio for sure, the controller is just so much better than the PS4 one.

Biggerboss ... How many games have they cancelled ?
SpaceRanger ... I have a pro . With 8 hours of uptime which I have had since Christmas
Not everyone thinks the ps4 is that great , I personally am not a fan of the controller ... It's too small for my giant sized hands , I will admit it's a lot better than the ds3.

Yeh, this is what it came to. Let's pretend that this game is "available only on one system, when a google search says otherwise".

Jesus.. are you people now seriously thinking these 3rd party deals are based on anything more then sony opening their chequebook?

They bid on this shit.. that's all it is.

Wow so Sony fanboys think it's great that Sony is doing this but cry and whine when Ms does the same thing. The reason Sony was able to do this is because MS didnt want to spend the money. If MS wanted to out spend Sony they could have. Just remember if MS decides to start chasing exclusives no crying on how MS is just BUYING this gen like Sony's doing now.

Oh man exclusivejizztastic

I'm gonna forget upgrading to Vega/1080ti now and spend £350 on a pro and another £250 on the five or so exclusives worth having

Bargain!!!!

Why didn't I think of this before??

Owned an Xbox one since release and other than 1 decentish year, it's probably the worst console I've owned.

Sweet f**k all to play for months on end. Not good enough Phil lad.

The funny thing is I wonder how many of these TV ads will show Scorpio or PC gameplay, being the superior version. If I was a publisher I'd want the game to be seen in its best light.

Its true! Phill spencer is killing the xbox brand. Sony has been using 360 strategy with the ps4. I thought this gen Microsoft wouldve kept the ball rolling with the xone with the same strategy but nope! I think the bods of the 360 left or either stepped down, they shouldve kept him.

I use to be an xbox fan but i game on the ps4 and the switch now. Still support my 360 though.

Microsoft just hasn't been able to get their sh together since the early 360 days. It's getting a little bit silly.

This is nothing new....Sony did the exact same thing when the OG Xbox had more power... they went on a exclusive shopping spree because of the fear of the Xbox.