WC: Football strips are a uniform, a designation, a tribal outfit. They bestow upon the wearer, both player and fan, a sense of identity and pride… or at least they should do.
Unfortunately, strips don’t always hit the target, and on occasion designers have shocked the public with some innovative yet outrageous designs, including Athletic Bilbao’s “Ketchup Stain” shirt of 2004, and the much-criticised basketball vests of the 2002 Cameroon National Team. In England though, we think that we have a higher expectation of quality; a sense that for our money and loyalty we will be rewarded with merchandise to match the world’s premier footballing nation.
Well think again.