The ALS Ice Bucket Challenge is clearly a force for good, but Manchester City's James Milner has proven that it can also be a force for revenge.
The England midfielder used, "more importantly," in his own words, to nominate @BoringMilner, the Twitter account which has satirised Milner's reputation for being a bit on the, well, boring side.
@BoringMilner needs to step up his game.