This is the new Sampdoria Home football shirt by Joma, the shirt that spurs you on.
Joma present the first kit that is technologically devised to spur supporters on when they need encouragement. The fans always encourage the players, so it’s only right the team does likewise for the supporters when the going gets tough.
The limited edition kit features a microchip in the shirt’s shield which reproduces the chant of the players when they cheer on the fans. The recording was made at the Stadio Luigi Ferraris in Genoa. When fans need support, they simply need to press the shield and the players will be there to cheer them on.
A microchip on the club's crest? Thats actually really cool... And lol at that video.