Nike has unveiled a giant rock billboard of America’s Mount Rushmore in London, featuring the faces of Wayne Rooney, Rio Ferdinand, Theo Walcott and James Milner in place of the traditional four presidents of the United States, as the footballers prepare for the summer.
Located on the Cromwell Road in West London, the largest advertising site in the UK, the four famous football faces replace the original US founding fathers of George Washington, Thomas Jefferson, Theodore Roosevelt and Abraham Lincoln in the iconic Mount Rushmore sculpture.
The site stretches an amazing 75 metres long, is 16 metres high and two metres deep - making it the biggest advert in the UK – and is predicted to be seen around six million times in the lead up to the opening fixture. Each players face measures four metres high alone.
