Deadline: Americans continue to warm up to soccer's biggest event, with ratings for the World Cup coverage on ABC and ESPN up 60% from the 2006 tournament (1.9 verage rating through Friday vs. 1.2 four years ago, despite the fact that most of the matches this year air in the morning). The Friday match between U.S. and Slovenia on ESPN was the most watched soccer game in the history of the ESPN networks among households, 3.9 million.
Cool, this shows just how much this game grows with every major event.