New Blackburn Rovers' owners the Venky Group said Sam Allardyce's lack of ambition was the reason he was sacked on Monday.
Allardyce's dismissal has shocked the football world, with Blackburn sitting in 13th place in the English Premier League.
The 56-year-old was sacked a day after Blackburn's 2-1 loss to Bolton at Reebok Stadium on Sunday.
First-team coach Steve Kean has taken over as caretaker coach until a permanent replacement for Allardyce can be found.
New owners always do some moves to show that they have the power to battle. I think thats the only reason why he got fired.