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Premier League preparing for new dimension of Avatar-style viewing, says Richard Scudamore

It is 2016 in Hong Kong and John Smith, an expatriate football fan, picks up his headset, examines the console and decides which Premier League match he wants to watch.

Not just that. He decides which match he actually wants to be at, or virtually be at — will he ‘travel’ to Old Trafford or Stamford Bridge or the DW Stadium and feel as though he is actually sitting in the stand?

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