720°

Microsoft has quietly abandoned its Xbox 20/20 announcement branding.

Tom Phillips of Eurogamer writes, "Microsoft has ditched its Xbox 20/20 branding announced back in May, after only using it once.
The term was coined as part of Microsoft's plan for a monthly Xbox Series X marketing "moment", which began in May with a third-party games showcase. But, after that, Xbox 20/20 was never used again."

Read Full Story >>
eurogamer.net
RazzerRedux1352d ago

Sounds like they are rethinking their marketing strategy for the rest of the year. Probably a good idea as their first two video showcases didn't do them any favors.

Tacoboto1352d ago

Or include things actually running on an Xbox

RazzerRedux1352d ago

now there is a thought. lol

1352d ago
bouzebbal1352d ago

Xbox has no idea what they are doing.. They're just trying things out for fun.

Bathyj1352d ago

Have we even had one game confirmed running on Xbox? That's a travesty if not, borderline fraudulent.

badz1491352d ago

@Tacobot

That's a million dollar idea. Ou should trademark that before Phil Spencer copy that idea

IRetrouk1352d ago (Edited 1352d ago )

@bathyj
I think we have seen some bc loading difference videos running on the box, but I honestly dont think we have seen any next gen games running on the box, just pc.

SullysCigar1352d ago

It was more 'PC 20/20' as it turned out

Kaedro1351d ago

Are you insane??? (says Phil Spencer)

+ Show (5) more repliesLast reply 1351d ago
RpgSama1352d ago (Edited 1352d ago )

"See the Future, Every Month Until Launch"

Yep, the signs were already there, they said they were going to have an event EVERY month up until the end of the year and after the MAY 7th next-gen gameplay one (with no gameplay) which was a disaster, we had the next event on JULY 23th (which was an even bigger disaster), close to 3 months after.

Now they need to refocus and see in which ways they can scream Game Pass even louder so people forget about everything else.

ApocalypseShadow1352d ago

**Now they need to refocus and see in which ways they can scream Game Pass even louder so people forget about everything else.**

That's funny!

neutralgamer19921352d ago

Now they need to refocus and see in which ways they can scream Game Pass even louder so people forget about everything else

This is so true since everything is coming to gamepass they kind of get a free pass. Gamepass while it's an excellent service no doubt about it will be filled with as many AA games as possible and every now and than we will get true AAA quality games. It's all about quantity and subscriptions

caddytrek1352d ago

neutralgamer1992

"it will be filled with as many AA games as possible "

Correction: as many "unfinished early access" AA games as possible.

hanko141352d ago

first replan, get rid of greenburg

caddytrek1352d ago

I mean Greenburg is a jackass but it's Phil calling the shots. It's Phil that is the reason they don't have high quality complete AAA games. Though the whole Microsoft Gears, Halo and Forza mantra isn't helping them and even Halo looks to be another unfinished game rushed onto gamepass.

frostypants1352d ago

That and 2020 is a hot mess. Kinda don't want to be reminded of it anymore that necessary.

zarbor1352d ago (Edited 1352d ago )

Think about that for a second. That is coming off one of the worst marketing strategy in the XBOX1. You would think they would have learned something about gamers after that debacle. Nope. At this point they should hire a completely new team. The current team is out to lunch and in left field. If they want to turn this around....again, dump Spencer and his crew.

At least they are quiet otherwise we were going to "See the past every month until launch"

+ Show (2) more repliesLast reply 1351d ago
KratosKonundrum1352d ago

We won't be content until the headline reads, "Microsoft has quietly abandoned its Xbox Series X plans."

1352d ago Replies(4)
franwex1352d ago

Why do you want them to abandon xbox?

Darkborn1352d ago

Why do they want to abandon Xbox? Seems like it all the time

caddytrek1352d ago

Because Microsoft has so much money it's not an even playing field and they just suck, if they weren't always trying to bring everyone else down all the time I think people would be more tolerant of them.

It's the fact that from day one they declared their goal was to bring down Sony, if they just competed like Nintendo and Sony do where they both do their own thing and don't try to steal the others games and negative PR all the time people wouldn't hate them so passionately.

jznrpg1351d ago

They already have started to abandon Xbox . They still have one but they are on the road away from it . PC, Phones and Ipads are now their focus . Xbox as a service is on the way .

danny8181352d ago

Wut? Are you okay? What you smoking? I need the name. Your plug belongs in jail. Giving you soo boo boo stuff

Godmars2901352d ago

"We" wont be content until MS states and then delivers something of substance on a regular basis.

dumahim1351d ago

Hell, I'll settle for once in a while at this point.

DarXyde1352d ago

I'll assume you're using the royal we.

1352d ago
+ Show (4) more repliesLast reply 1351d ago
sho0ok3601352d ago

But what does 20/20 actually means? Is it the year 2020?

RazzerRedux1352d ago

It was a play on the year and the measurement of visual acuity, aka 20/20 vision.

LordoftheCritics1352d ago

Visual acuity and Halo graphics.

caddytrek1352d ago

LordoftheCritics

I'm pretty sure you need to be legally blind to think Halo looked good.

sho0ok3601352d ago

If that so then it's a dump slogan to go by.

Should've been Xbox next gen expo or something

1352d ago Replies(1)
1352d ago
Show all comments (114)
70°

A New Era for Mixed Reality

Meta writes: "Xbox and Meta teamed up last year to bring Xbox Cloud Gaming (Beta) to Meta Quest, letting people play Xbox games on a large 2D virtual screen in mixed reality. Now, we’re working together again to create a limited-edition Meta Quest, inspired by Xbox."

60°

Razer Iskur V2 Gaming Chair Review - Lumbar Support Done Right

The Razer Iskur V2 is a high quality, premium gaming chair that your back will thank you for.

Read Full Story >>
playstationlifestyle.net
100°

Make your next GPU upgrade AMD as these latest-gen Radeon cards receive a special promotion

AMD has long been the best value option if you're looking for a new GPU. Now even their latest Radeon RX 7000 series is getting cheaper.

Father__Merrin2d ago

Best for the money is the Arc cards

just_looken1d 22h ago

In the past yes but last gen amd has gotten cheaper and there new cards are on the horizon making 6k even cheaper.

The arc cards are no longer made by intel but asus/asrock has some the next line battlemage is coming out prices tbd.

Do to the longer software development its always best to go amd over intel if its not to much more money even though intel is a strong gpu i own 2/4 card versions.