This, folks, is smart business. It's also really dangerous business if a team isn't any good.
Seattle Sounders FC of MLS lost 4-0 at home to LA Galaxy and, following the match, one of their players said the fans shouldn't have to pay to watch how terribly they played. So, in the same spirit of their representatives on the pitch, the owners agreed, offering a refund to every one of its (amazing) 32,000 season ticket holders.
winning and loosing are parts of the passion of football. If you just want to pay if you no your team will win, youre not a worthy supporter for your team!