The club has conducted feasibility studies on various ways of expanding the ground, with the most ambitious plan to lift off the roof and add a whole new tier. That would give the Etihad stadium a capacity in excess of 70,000 and hugely increase the potential match-day income.
The club are trying to compete with their neighbours on every level. The first priority has been to build a team capable of matching them on the pitch but the club are also trying to drive their commercial and match-day revenues.
